The editorial intelligence platform for local newsrooms — governed by the Truth Doctrine: nothing invented, ever.
Every pitch we file traces back to a real, named signal. When the signals go quiet, so do we.
SOURCE: National Weather Service alert · prior flood reports.
We enforce it in code, not in a policy document: pitches that can’t cite a real source are discarded before anyone sees them.
We wrote the Truth Doctrine in the product’s first week and rebuilt the product around it. Every pitch we file traces back to a real, named signal in the public record — a police log, a service complaint, a transit alert, a filed document, a post taking off across town. When the signals go quiet, so do we.
We enforce it in code, not in a policy document: pitches that can’t cite a real source are discarded before anyone sees them.
The Truth Doctrine. We wrote it in the product’s first week and rebuilt the product around it. Named sources, visible uncertainty, and drafts that stay subject to human review. Your team decides what deserves to become a story.
Nothing invented · Every pitch sourced · Nothing airs without a human
Because it was built by people who have stood at one.
We come from local newsrooms and journalism classrooms — assignment desks, live shots and deadlines. We built the tool we always wanted rather than the one technologists guessed at, and we wrote our standard, the Truth Doctrine, in the product's first week — then rebuilt the product around it. The working principles of the craft — attribution ladders, alleged until adjudicated, get the other side, verbatim quotes — are written into the machine and enforced in code.
What that buys you is simple. Your team sits down to every meeting already holding stories nobody else has, with the sourcing attached — and the confidence to put your name on them.
You are. Every word that reaches your audience is written, weighed and cleared by your newsroom.
The desk hands your team story pitches — a headline, an angle, a face, and the sources already attached. When you want it, it will turn a pitch into broadcast copy with every fact still to be confirmed bracketed for a producer to clear. What arrives is raw material with the sourcing done. What happens next is your reporters’ work and your editors’ judgment.
We make your people faster. We never replace their judgment — that’s the part we deliberately left in human hands.
It's ready whenever you are.
The sources the desk reads don't keep newsroom hours — police logs, service complaints, transit alerts, court filings, the posts starting to move across town. Whenever you sit down — 5 AM, a holiday, the middle of a snowstorm, the shift when your newsroom is stretched thinnest — the desk sweeps every one of them that moment and turns what’s there into something you can assign. Your crews are out on what is already breaking. The desk is looking for what nobody has found yet.
So it isn’t built around one meeting. Whenever your team sits down — the morning huddle, the afternoon turn, the scramble before the late news — the sweep is current to that moment, not to this morning.
Every pitch arrives carrying the sources it came from, named and linked, so a reporter can open the record and start working. You never have to take our word for a story — the proof is one click away.
Nobody outside your newsroom. Not another station, and not a station in your market. Your tips live in a compartment keyed to your station alone, and no account here can read across stations. Sealing your desk to a key only your newsroom holds — so that not even we can read what comes in — is being built, and we’ll switch it on for your desk the day it’s ready.
Your tip line gets an address that belongs only to you, and everything that comes in is walled off to your newsroom alone. No other station can find it, reach it, or even learn that it exists.
That separation isn’t a line in a contract — it’s built into the way the system stores things, and we test it against the real product every time we build. There is no station account here that can read across stations.
We never sell your tips, never share them with another newsroom, and never use one station’s material to serve another. Like any service of this kind, we and our named infrastructure providers process what comes in to run the desk for you. We’ll show you exactly who those are before you sign.
We'll walk your team through a live desk built on your own market's sources — real signals, real pitches, no canned demo data.
Nights, weekends, holidays, snowstorms — Your Assignment Desk is ready.
Schedule a Demo Today →